People’s Creative Toolkit

A toolkit in English and Spanish to develop creative storytelling to amplify your campaign.

Your story has to be told, and a lot of people have to listen. But how do you tell your story to get them to listen? And who is “them,” anyway? These are questions we have to address with every important story, every labor campaign, every grassroots effort to change the way we work and live for the better. And the solutions are different every time. However, there are creative and strategic tools that can help take those solutions from conversation to reality.

Presented by the Arts & Democracy, and created by artist collective Rogue Citizen with Line Break Media through a campaign for the Service Employees International Union Local 26 in Minneapolis, MN, The People’s Creative Toolkit is a guide to effective creative and visual strategies. This toolkit shares insight on how to:

• Identify the target audience for your message
• Generate striking visual identities that serve as a rallying point
• Create inclusive, powerful messages
• Practically make effective signs and large visual elements

The People’s Creative Toolkit is available in both English and in Spanish for free via Rogue Citizen.